| Before you write this section, spend some time thinking about
what a potential customer would want to know. Plan carefully
to make sure you focus on the most important information.
Definitely include:
• Professional experience (for example, years in the
industry, number of clients)
• Professional qualifications (for example, AFPC)
• Business philosophy (for example, service charter,
customer focus
Consider including:
• Any information about yourself that's particularly
relevant to your target market (for example, if targeting
your local yacht club, it's worth mentioning your love of
sailing)
Don't include:
• Any information about yourself which isn't relevant
to your clients (for example, family history, hobbies). |
